Its been a busy month at Cinnamon and although “We are not a bakery” we do quite a bit of baking! Currently, we are lucky enough to work with a young, local and fabulous cake maker, also known as the “Cake Whisperer”. Cathy Campbell is not just any cake maker, this girl is crazy talented!! Capturing her business identity has been a challenge, but one the Cinnamon team was up for! The design process takes time and patience. It takes attention to detail and sometimes trial and error. Cinnamon is excited to post the designs in between the final choice! What’s it take to get the perfect logo? Keep reading…
The Original Concept
Design Concept One
Elegance meets Royalty
Cathy’s mission for “The Cake Whisperer” is to appeal to brides and the wedding industry (including local wedding planners) To do so, the team at Cinnamon’s goal was to turn her “cutesy” look into something more elegant and glamorous. We played with the classic look of satin ribbons giving the cake a regal and luxurious appearance.
Cathy wanted to avoid baby pinks and blues, so we played up the look with luxe creams, peaches and rich deep pinks.
Cathy liked this look, but thought that the ribbons didn’t translate. She liked the regal feel of the logo – but it wasn’t love at first sight.
Design Concept Two
Retro meets Pretty
This concept appeals to a more playful and retro approach that is very evident in Cathy’s cakes and personal style. We played up polka dots and stripes, but kept them classic to avoid looking too cute.
We felt that this particular logo looked quite interesting in a number of colour palettes and showcased a few concepts for Cathy to choose from. Each combo is unique and creates a completely different impact. The first is softer and seems to balance the retro and classic. The second, is more punchy and playful. Finally, the third parallels Concept One’s rich palette.
Cathy felt this look was too retro and didn’t seem detailed enough. She felt is didn’t reflect the work she does (the polka dots and stripes) Cathy felt the blues and reds were not hitting the mark either – generally speaking, these concepts were not speaking to her at all.
Design Concept Three
Sweet meets Romantic
Concept three is Victorian and modern. Although Cathy wasn’t sure she wanted an actual cake in the logo (perhaps too literal) we felt that it showcased her attention to detail. Paired with a very regal and feminine font – over all this look encompassed a delicate and pretty brand voice.
Keeping with Cathy’s request to avoid pinks and blues, we went with softer oranges and browns. In doing so, the logo appears very soft and warm – giving it a high end look.
Cathy wanted to revisit the elegant look, but with this logo realized that perhaps it just isn’t representative of her style or vision for her business. Although she recognized she was gearing her look to the wedding market, the logo was not reflective of her passionate and fun side. The good news was that the font choice was a hit! She felt that the image of the cake and font didn’t work together and was disjointed. Cathy wanted something less obvious, perhaps something more playful and clever.
Design Concept Four (the WINNER!)
Elegance meets Playful
Concept Four meets all of the criteria! Playful, clever, punchy, and yummy! With this flirtatious and iconic look we felt that Cathy would be able to use this logo as an icon that would stand out in the Ottawa Wedding scene.
We kept the orange and chocolate brown and introduced purple! With this unexpected colour combo, we had a delicious winner!
” I love it! I opened up the file, and literally just smiled to myself. Perfect combination of fun, elegance and Victorian flair. Great work!” Enough said!
Watch out for more to come for the Cake Whisperer! Social Media, marketing and a new website on its way! Be sure to check her out in the mean time.. this girl makes a MEAN cake.