Q: Can I update my site without you?

A: Yes! We strongly recommend our customized editor. This tool allows you the freedom to edit text, images, and pretty much anything you want to, all on your own.

Q: How much does this stuff cost?

A: Most agencies are pretty hush hush about pricing, but we aren't shy. We throw it out there so you can make a choice that works for you. We charge $85/hour and most projects begin at an upwards of $1000.

Q: Why can’t I open some of the files you sent me?

A: At Cinnamon Toast we ensure that you have the print ready files you need. Sometimes, this means, that they are in formats that can’t be opened in without specific software. Don’t worry though - we will tell you how to use them, when to use them and who to send them to.

Q: Why can’t I have the working design files?

A: This is an ongoing debate in our industry. We always provide you with the final files you need for printing, complete web access, and the guarantee your brand is consistent and clear. However, we do not give away working design files such as .psd’s and ai’s. We compare it to a restaurant giving away the ingredients to a delicious meal, but keeping the recipe a secret. Our design files are important to us, and so is our design integrity. We don’t give these out. That’s just the way we do it.

Q: What is a vector? And why should I care?!

A: We won’t get into the science here, but basically a vector graphic is a file graphic designers create so that logos and other files can be converted to a wide range of sizes without distortion or compromising the quality. Unlike raster images (jpeg’s, gifs etc.) vector files always remain crisp and clear no matter the size.

Q: Why can’t you use the images I sent you?

A: It depends. On the web we can use pretty much any image, but the solution isn’t so easy for print. To create a professional high end marketing piece, we require 300dpi images. It’s not the easiest to explain, but what it basically means is if we don’t receive this the chances are high that your printed piece will turn out blurry and fuzzy. If your images have been taken professionally ask your photographer for these up front. If you have purchased them off of the web, make sure you are downloading the high resolution files. It will save you money and time in the long run.

Q: What’s the difference between digital printing and offset printing?

A: We could get really technical with you, but in very simple terms it comes down to quality, quantity and cost. Digital printing is generally less expensive and gives you the freedom to do small runs. The downside, is that depending on the application, text and images can appear slightly fuzzy. The beauty of offset is that the quality is 100% crisp and clear but smaller runs is often not as easy. The cost isn’t so much a factor, as we have fantastic suppliers that can match digital pricing. All in all, we believe in choosing between the two formats based on the specs and scope of the individual project. (but secretly love the outcome of offset printing)